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(Paid Tinder users are similarly able to undo their last left swipe.) The second feature allows users to pause their Facebook Dating profile if, say, they want to take a break from the service, or are in an exclusive relationship and no longer looking to meet other people.The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.In other words, you can expect to find exactly zero swiping.Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.
But Facebook Dating will be able to hook into other features on the platform.For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.