Immediate subscriber updating
Check out these two scenarios: It’s nothing fancy (and honestly, they could benefit from adding an expected response time in there).But it hits your inbox within two minutes of submitting your complaint.
Then, in less that 30 seconds, you get an email with that code:%(4)Slick, right?Don’t worry -- this is the #1 question I hear when talking to ecommerce owners. Say you’re an ecommerce store and you want to give 10% off anything in your store in exchange for an email address.You know how effective discounts are for building your list. Quad Lock did that: They created a Smart Bar at the top of their site to collect emails.That subscriber gave you their email address because you’re so gosh darn interesting. It sets the tone and tells the reader what they can expect from Electric Objects. If you’re new to automated emails, this email is an easy win that sets you up for more emails in the future. I built a Welcome Email template into Auto Responder. Goal: Deliver the content upgrade to the subscriber Great For: Blogs or sites giving away an extra piece of content in exchange for email addresses Wanna know how we built an email list of hundreds of thousands at Sumo? They’re freaking gold, and they’re one of the best ways to build your list, too. If you are, I’ve got a question for you…How are you delivering your content upgrades? Nothing more than a headline and a brief few sentences explaining what to do.
And, like any email in this list, it’s better to send any email (no matter how simple) than no email. I doubt you’re hunched over the computer, constantly hitting “refresh” and personally sending them to anyone that opts-in to your list. The reader clicks the button and they’ve got the content upgrade.What’s the most important email you’ll send in your life?