Internet dating site writing ad

27-Mar-2020 10:36

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Don’t put prospects off before you’ve even started by overwhelming them with intimidating and often-useless buzzwords or acronyms.Look at what people are talking about in your industry through social media and use that to inspire your headlines.We’ve written about the importance of compelling ad copy in the past, but in this post, I’ll be focusing exclusively on how to craft great PPC ad headlines.Here are 21 tips to help you write ad headlines your prospects simply won’t be able to resist clicking.Twitter offers a helpful “What’s trending” section to help you quickly identify trending topics based on your preferences, and hopping on a temporary bandwagon could help you capitalize on social trends to capture additional clicks.Be wary of the (very) fleeting nature of some social trends, though – this is definitely not a “set it and forget it” approach.PPC ad headlines that create the perception that your product or service can help them do that are much more clickable than those that don’t.To learn more about the problem-solving aspect of PPC ad copy, check out this article from PPC University about ad text.

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Unfortunately, prospects often don’t – all they see are dozens of ads that all look and sound the same.

This technique is just as crucial when it comes to your ad headlines as it is in the body copy of your ad.